Social Media Librarian (Librarian I, one-year term)

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University of Toronto Mississauga Library
Library (Academic)
Job type: 
Description and duties: 

The University of Toronto Mississauga Library, located in the Hazel McCallion Academic Learning Centre (built in 2006) is an award winning, state-of the-art facility with specialized spaces, collections, services, and resources to support academic research and teaching. The Library serves a current population of approximately 12,000 undergraduate and 500 graduate students in 148 programs and 89 areas of study. Our students and faculty have access to the wealth of collections here on the Mississauga campus and from all libraries in the University of Toronto Library system. Our library is a gathering place at the heart of a rapidly-growing campus. During peak academic periods, the HMALC experiences over 8,000 visits per day with over 1.3 million visits a year.

RESPONSIBILITIES: As the successful applicant of the OCULA New Librarian Residency Award, the University of Toronto Mississauga Library has the opportunity to provide a unique setting and highly stimulating experience for a new librarian. Reporting to the Emerging Technologies Librarian, the successful candidate’s primary responsibility will be to work towards advancing the Library’s social media presence, building on the documented learning and recommendations from a recently completed social media pilot program. The Librarian Resident will develop the social media communications strategy for the library, implement the details of the strategy and prepare plans and tools for assessment.

Key roles and responsibilities of this position include: helping to inspire librarians and library staff to participate in the creation of vibrant web content in a variety of media; developing a cohesive plan for content to be distributed via social media channels; and consulting with library teams and mandates to thoughtfully incorporate social media tools into projects and initiatives. The Social Media Librarian will be a steward of web-based communication at the library. Regular duties include planning for and soliciting content from librarians and library staff, maintaining and monitoring the library’s presence on various services (including Facebook, Twitter, and YouTube), and ensuring that library messaging and content is effectively and efficiently promoted via appropriate social media channels with the aim of increasing the volume, impact and quality of the library’s communications.

The Social Media Librarian will also design and deploy a creative and innovative media program directed at students through our digital signage. Working with the IT group and the Emerging Technologies Librarian, the Social Media Librarian will also help to develop a plan and strategy for our mobile library website. The Social Media Librarian will be encouraged to explore, experiment, and stay current on the latest trends in web communication and social media.


QUALIFICATIONS: The successful candidate will have the following qualifications:
• ALA-accredited library school or information studies degree granted between May 2010 and August 2011
• Significant knowledge and experience using social networking tools, in particular, Facebook, YouTube, Twitter, Tumblr and iTunes; strong interest in emerging web technologies
• Strong public service ethic; significant interest in marketing and promotion
• Excellent interpersonal and communication skills; ability to work independently and in a team environment
• Ability to manage a diverse workload; initiative, flexibility, attention to detail


MINIMUM SALARY: Librarian 1 ($54,600)

Additional information : 

Librarians at the University of Toronto Mississauga are members of the University of Toronto Faculty Association.

The University of Toronto is strongly committed to diversity within its community. The University especially welcomes applications from visible minority group members, women, Aboriginal persons, persons with disabilities, members of sexual minority groups, and others who may contribute to the further diversification of ideas.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. The University of Toronto Library thanks all applicants for their interest, however, only those applicants selected for an interview will be contacted.

Apply by email:
Application deadline: 
Aug 5 2011
How to apply: 

Librarians interested in applying for this position should submit their letters of application, curriculum vitae and the names of three references in writing to Library Human Resources at utlhratutoronto [dot] ca or to Robarts Library, 130 St. George Street, Toronto, Ontario M5S 1A5, or by fax to (416) 946-5543 by August 5, 2011.